The counter
Ten classics, a baked Earl Grey cheesecake, two British loaves, and the Union range — every cake baked after you order it, iced with your message of up to 30 characters (free), and posted to any UK address for the date you pick. Every price below is the whole price: cake, delivery, VAT.
Two vanilla sponges, raspberry jam and whipped cream, sugar-dusted.
Pink and almond checkerboard in marzipan, the classic four squares.
Dark chocolate sponge, fudge filling, glossy ganache.
Spiced carrot sponge, walnut pieces, cream-cheese icing.
Lemon sponge soaked in drizzle, lemon-curd filling.
Soaked dried fruits, brandy feed, marzipan and royal icing.
The Sussex invention as a cake: toffee, banana, cream, digestive crumb.
The celebration-tea classic: coffee buttercream, walnut halves.
The pub pudding as a cake: date sponge, warm toffee soak.
The Scottish classic: fruit cake crowned in whole blanched almonds.
Baked British cheesecake on a digestive base, Earl Grey in the custard.
Ginger and oat loaf, darker and stickier after three days’ keeping.
The Welsh tea loaf: tea-soaked fruit, sliced and buttered.
The signature: vanilla celebration cake with the Union Jack piped in berry buttercream.
Twelve flag-iced cupcakes — the street-party and desk-party box.
A full flag across a slab cake, cut where you stand for the big occasions.
Counter photography: a mix of licensed stock photographs and images generated for this demonstration (Magnific Mystic), each made to depict its bake accurately. They show the bake you order — the exact cake is baked to order after you build it.
Sizes and prices
Every label price is cake + flat UK delivery (£4.95) + VAT. The iced message is part of the cake, not an extra. Candles and matches are £1.50 if you want them.
| Cake | Size | Serves | All-in price |
|---|---|---|---|
| Victoria sponge | 8-inch round | 10–14 | £25.50 + delivery = £30.45 |
| Victoria sponge | 10-inch round | 18–24 | £37.50 + delivery = £42.45 |
| Battenberg | 8-inch square | 10–14 | £26.50 + delivery = £31.45 |
| Battenberg | 9-inch square | 18–24 | £38.50 + delivery = £43.45 |
| Chocolate fudge | 8-inch round | 10–14 | £27.00 + delivery = £31.95 |
| Chocolate fudge | 10-inch round | 18–24 | £39.00 + delivery = £43.95 |
| Carrot cake | 8-inch round | 10–14 | £26.50 + delivery = £31.45 |
| Carrot cake | 10-inch round | 18–24 | £38.50 + delivery = £43.45 |
| Lemon drizzle | 8-inch round | 10–14 | £25.50 + delivery = £30.45 |
| Lemon drizzle | 10-inch round | 18–24 | £37.50 + delivery = £42.45 |
| Rich fruit | 8-inch round | 10–14 | £28.00 + delivery = £32.95 |
| Rich fruit | 10-inch round | 18–24 | £40.00 + delivery = £44.95 |
| Banoffee | 8-inch round | 10–14 | £27.00 + delivery = £31.95 |
| Banoffee | 10-inch round | 18–24 | £39.00 + delivery = £43.95 |
| Coffee & walnut | 8-inch round | 10–14 | £26.50 + delivery = £31.45 |
| Coffee & walnut | 10-inch round | 18–24 | £38.50 + delivery = £43.45 |
| Sticky toffee | 8-inch round | 10–14 | £26.50 + delivery = £31.45 |
| Sticky toffee | 10-inch round | 18–24 | £38.50 + delivery = £43.45 |
| Dundee cake | 8-inch round | 10–14 | £29.00 + delivery = £33.95 |
| Dundee cake | 10-inch round | 18–24 | £41.00 + delivery = £45.95 |
| London Earl Grey cheesecake | 8-inch round | 10–14 | £28.50 + delivery = £33.45 |
| London Earl Grey cheesecake | 10-inch round | 18–24 | £40.50 + delivery = £45.45 |
| Yorkshire parkin | 900g loaf | 8–10 | £18.00 + delivery = £22.95 |
| Bara brith | 800g loaf | 8–10 | £18.50 + delivery = £23.45 |
| The Union | 8-inch round | 10–14 | £33.00 + delivery = £37.95 |
| The Union | 10-inch round | 18–24 | £46.00 + delivery = £50.95 |
| The Union cupcakes | Box of 12 | 10–12 | £29.50 + delivery = £34.45 |
| The Union street-party slab | 12 × 18-inch slab | 24–30 | £45.00 + delivery = £49.95 |
Allergen matrix
The UK's fourteen declarable allergens for each cake's classic recipe. Free-from adaptations change the recipe; the matrix states the classic bake. Every order screen repeats the allergens for the exact cake you built.
| Cake | Wheat (gluten) | Eggs | Milk | Nuts | Soya | Sulphites |
|---|---|---|---|---|---|---|
| Victoria sponge | Yes | Yes | Yes | — | — | — |
| Battenberg | Yes | Yes | Yes | almond | — | — |
| Chocolate fudge | Yes | Yes | Yes | — | Yes | — |
| Carrot cake | Yes | Yes | Yes | walnut | — | — |
| Lemon drizzle | Yes | Yes | Yes | — | — | — |
| Rich fruit | Yes | Yes | Yes | almond | — | Yes |
| Banoffee | Yes | Yes | Yes | — | — | — |
| Coffee & walnut | Yes | Yes | Yes | walnut | — | — |
| Sticky toffee | Yes | Yes | Yes | — | — | — |
| Dundee cake | Yes | Yes | Yes | almond | — | Yes |
| London Earl Grey cheesecake | Yes | Yes | Yes | — | — | — |
| Yorkshire parkin | Yes | Yes | Yes | — | — | — |
| Bara brith | Yes | Yes | Yes | — | — | Yes |
| The Union | Yes | Yes | Yes | — | — | — |
| The Union cupcakes | Yes | Yes | Yes | — | — | — |
| The Union street-party slab | Yes | Yes | Yes | — | — | — |
Everything is baked in one kitchen that handles wheat, eggs, milk, nuts, soya and sulphites: we cannot guarantee an allergen-free environment, and we say so rather than promise otherwise.
Free-from
The Victoria sponge and the chocolate fudge come as gluten-free or vegan bakes (+£2.00 each), because they are the two the range sells most of and the two that adapt best. The demonstration's honest limits: free-from bakery is the fastest-growing part of the UK ambient market (+9.4% versus +3.2%, Kantar via British Baker, 2025), and the adaptation here is a recipe change, not a separate kitchen.
Build your cake
